Unlock the best of McLaren Vale and become a Keyholder!

At Kay Brothers, we love rewarding our Keyholders for choosing our wines.

Since 1984, when the Amery Club first launched, our members have played an incredibly important role in our business. We are always looking for ways to thank them for their loyalty.

Inspired by the red Griffon from the Kay family crest, we want our members to feel like they are unlocking the best of McLaren Vale, so from 2020, our members have become Keyholders.

Join us, and Kay Brothers will always work hard to make sure you feel like part of our family.

Sign up now to unlock your Keyholder benefits:

  • No minimum purchase, No fees
  • Special Keyholders pricing on all Kay Brothers wines
  • Priority access to new release, museum and limited-edition wines
  • Free shipping on orders of one dozen or more
  • Keyholders price for all Kay Brothers hosted events
  • Annual Friends & Family offer
  • A Christmas gift to members who spend over $2000 in one year


For the Keyholder looking to unlock even more value, we have prepared two regular wine shipments that you can subscribe to, in order to receive a selection of our Basket Pressed and Reserve wines every 6 months.

Shipments will be sent in May & November each year, with new sign-ups receiving the most recent package straight away and the next as scheduled. Museum wines are chosen at time of shipment and are subject to availability. All customers will receive notice of the next shipment prior to payment, when any changes to packs, or subscription membership, can be addressed with the Kay Brothers Cellar Door team. Please ask our staff if you have any questions.